Commercial Development Manager Position at Nestlé

Duties and Responsibilities

Delivering Category Growth:
- Implement the Category and channel growth vision based on consumer, shopper, and customer requirements.
-Effective and Efficient Integrated Commercial Plans:
-Facilitate and co-ordinate the ICP process with Marketing/Business Unit and Sales.
-Develop and maintain channel plans aligned with Marketing and sales priorities, in line with target objectives.
-Develop expertise in various channels, actively participating in sales activities and maintaining close relationships with Customer Teams.
-Act as the conduit for winning commercial propositions and support the development of customer and field sales plans.
-Generating Category and Shopper Insights:
-Develop merchandising, space, and display objectives for all channels.
-Facilitate the execution of the in-store vision of success for the category in each channel, monitoring implementation and continuously reviewing effectiveness.
-Accelerate Shopper focus by turning Shopper Insights into actionable in-store solutions (Point of Sale) through engaging communication across the path to Purchase.
-Trade Spend Management:
-Co-ordinate the development of an aligned performance-related TTS strategy to support priority initiatives.
- Establish clear promotional guidelines by category and channel/customer, bringing ideas about trade-specific and tailor-made promotions in line with category & brand objectives.
- Continuously evaluate the Return on investment of trade spend to ensure effectiveness & efficiency.
- Facilitating the Commercial Plan via the Monthly Business Planning Process (MBP):

Facilitate the Monthly Sales Review meeting (MSR).
- Provide the sales view into the consensus demand (MSR) process with uplifts and ROI details.
- Drive discussions on risks & opportunities and provide updates on category/channel trends.
- Act as the conduit to articulate and ensure the execution of any GAP closing initiatives to achieve the commercial plan – Monthly Sales and Marketing Review meeting & Action Plan.