The ideal candidate will be capable of creating effective marketing strategies that assist the efforts of sales teams and generate additional leads. This candidate should be comfortable creating content to aid the sales teams and have the ability to evaluate a marketing campaign to guarantee the best outcome. Additionally, this candidate should have a good understanding of the goals of various salespeople and ultimately operate as a close business partner.
Duties and Responsibilities
Responsibilities
Conduct market research and provide sales teams with competitive intelligence Generate marketing resources and run campaigns to assist the work of sales teams Identify target audiences and potential sales leads through marketing campaigns Demonstrate outcomes of marketing efforts through metrics and deliverables Gathering in-depth knowledge and insights about the company’s route to market, customer behavior, competition, and emerging market opportunities through market intelligence and periodic research. Developing and implementing effective advertising, promotion, and marketing communication strategies to defend and grow the Lanforce brand equity and market share. Developing and maintaining an effective digital marketing strategy. Reviewing the company’s product portfolio and developing new products to ensure the company’s portfolio is healthy, balanced, and aligned to market needs. Constantly assessing the company’s selling and marketing capability to ensure effective market coverage in all key market segments and distribution channels. Organizing marketing events such as Community engagements. product launches and trade exhibitions. Developing and maintaining strong relationships with key accounts through regular and periodic business review meetings with key trade partners. Preparing marketing reports for Senior Management, Board Committees, and the Board. Developing and implementing an effective public relations campaign which ensures the company has a positive image among its key stakeholders.
Qualifications and Experience
Qualifications
Bachelor's degree Experience in marketing or related field Strong creative, analytical and communication skills Proficient in Microsoft Office
