We are seeking a highly skilled and strategic Marketing Manager to drive our marketing initiatives and help shape our brand in the competitive market. As a Marketing Manager, you will play a pivotal role in developing and implementing effective marketing strategies, creating compelling campaigns, and managing brand positioning to achieve our business objectives.
Duties and Responsibilities
-Develop and execute comprehensive marketing plans to support our medical insurance products and services and other SBUs. -Conduct market research, analyze customer insights, and identify industry trends to inform marketing strategies. -Collaborate with cross-functional teams to develop compelling marketing collateral, including brochures, digital content, and promotional materials. -Manage digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing. -Utilize data analytics to measure campaign effectiveness, track key performance indicators (KPIs), and make data-driven recommendations for continuous improvement. -Identify and leverage opportunities for strategic partnerships and collaborations to expand our reach and enhance brand awareness. -Monitor competitor activities and market dynamics to proactively adjust marketing strategies and stay ahead of the competition. -Manage the marketing budget effectively, ensuring optimal allocation of resources and delivering measurable results. -Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and high performance.
Qualifications and Experience
-A bachelor’s degree in Marketing, Sales, or a related field is required. A master’s degree is highly preferred. -Minimum of 5 years of experience in marketing, with a focus on the medical and/or medical insurance industry. -Proven track record in developing and implementing successful marketing strategies and campaigns. -Deep understanding of the healthcare industry, medical insurance landscape, and regulatory environment. -Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions. -Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels. -Proficiency in digital marketing tools, platforms, and analytics. -Demonstrated leadership skills, with experience in managing and developing high-performing teams. -Results-oriented mindset, with a focus on driving measurable outcomes and ROI.
How to Apply
Please submit your CV to: [email protected] Or The Administrator 6 Bath Road Belgravia Harare
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