PUBLIC RELATIONS AND MARKETING OFFICER

job Description

PUBLIC RELATIONS AND MARKETING OFFICER
Applications are invited from suitably qualified and experienced candidates for a position that has arisen within the Institute.
The Public Relations and Marketing Officer with a technology background, will play a crucial role in promoting and enhancing the public image of the Insurance Institute of Zimbabwe.
Accountabilitios.
The Public Relations and Marketing Officer will also offer General Manager personal assistant dutios and will also be
resoonsible or the lollowine summary roles:

Duties and Responsibilities

1. Devolopment and implementation of marketing stratogios:
mapo management stratorios to ensure 2000 customer care and brand visibility.
• Technology expertise to leverage digital marketing
Monitor marketing metrics and reports on campaign effectiveness.
Create comprehensive marketing plan for brand image and visibility
• Manging 112 public relations activities:
• Develop and distribute press releases, articles, etc.
Formulate, implement, and monitor the Institutes communication with all stakeholders, management and
bonrciot arrectorea
Monitor and Coordinate media coverage,
Respond to media inquiries and maintain effective
communicaton channels
• Propare and coordinate board meetings and Annual
Calendar of events
3. Content creation and monogoment:
•Working with education and technical teums to create compelling content for various marketing channels.
• Monitor and manage social medio platforms, ongoging with followers and responding to comments.
Event coordination and participation:
Plan and organize promotional events, seminars, webinars. and conferences,
Coordinate with internal teams, external vendors, and sponsors for successful event execution.
5. Technology integration and innovation:
Stay up to date with the latest tochnology trends and advancements in the Insurance industry and the wider business sphere.
Collaborate with IT to develop innovative technological
solutions

Qualifications and Experience

Qualifications and Skills:

Bachelor's degree in marketing Mass Media Communication, or a related fiold;
Strong understanding of technology and its application in
markulle ono com tonications
Proven experience in developing and executing successtul marketing campaigns;
excelions wriscon and veroad communacasion skins. wich the obstity
to crease compente consons.
Proficiency in utilizing digital marketing platforms and tools
includine the use o common desten so twere
Knowledre o public relations strategies and practices.
Ability to work in a fast-paced environment, menare multiple prolects. and meer desdlines
Strong interpersonal skills and the ability to build relationships
with media professionals and stakenoiders.
Greative thinking and problem-solving abiaties.
Must have a clean drivers licence

Experience:
At least a minimum of 3-5 years of work experience in Marketing, Public Relations, and Communication fields.
Experience in member-oriented