Duties and Responsibilities
Strategy and Planning
-Contributing to the development and execution of the bank’s marketing strategy in line with business priorities.
-Translating business goals into clear marketing plans, campaigns, and initiatives.
-Conducting market, customer, and competitor analysis to inform marketing decisions.
Campaign Development and Execution
-Leading the development and delivery of integrated marketing campaigns across digital, branch, media, and partner channels.
-Ensuring campaigns are customer‑focused, commercially sound, and aligned to brand guidelines.
-Managing campaign timelines, budgets, and performance reporting.
Stakeholder Engagement
-Acting as a marketing advisor to business units, providing guidance on product launches, customer communication, and promotional activity.
-Working closely with product, sales, compliance, risk, and external agencies to ensure effective execution.
-Ensuring all marketing activity complies with regulatory, brand, and risk requirements.
Brand and Communications
-Safeguarding and strengthening the bank’s brand across all touchpoints.
-Overseeing the development of marketing and communication materials to ensure clarity, consistency, and impact.
-Supporting internal communication initiatives where required.
Performance Measurement
-Tracking, analysing, and reporting on campaign and channel performance.
-Using insights to optimise marketing effectiveness and return on investment.
-Preparing management reports and presentations.
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