Duties and Responsibilities
Brand Positioning
-Ensure the application of brand guidelines and brand templates and inform the organization on the importance of brand alignment and positioning.
Sales Promotion
-Develop and implement standard sales promotion programs to boost sales and customer loyalty, following the guidelines.
Marketing Communications
-Contribute to the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales.
Events Planning and Delivery
-Plan and deliver smaller events to ensure that the events are produced according to schedule, within budget, and meet all deadlines, and work closely with, and coordinate activities of, all other parties involved in the design, development, sales, marketing, and delivery of the events.
Content Creation
-Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites.
Information and Business Advice
-Resolve queries from internal or external customers or suppliers by providing information on complex processes and the related policies, referring issues to others where necessary for interpretation of policy.
Project Management
-Support others by carrying out a range of project management activities.
Multiagency Work
-Communicate and coordinate with other professional teams (including some that are over organizational boundaries) to ensure service users experience cohesive and seamless support to meet their needs.
Personal Capability Building
-Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
Strategy Development and Execution:
-Develop and execute marketing strategies and campaigns to promote the bank’s products and services across multiple channels.
-Create integrated marketing plans to drive awareness, customer acquisition, and retention.
-Collaborate with product and sales teams to align marketing initiatives with business objectives.
Market Research and Analysis:
-Conduct market research to identify customer needs, industry trends, and competitor activity.
-Use data-driven insights to develop marketing strategies and improve customer targeting.
-Analyse marketing performance and generate reports to measure effectiveness, identifying areas for improvement.
Content Creation and Campaign Management:
-Oversee the creation of marketing materials including advertisements, brochures, social media content, and digital assets.
-Ensure all content is consistent with the bank’s branding guidelines and messaging.
-Manage and execute digital marketing campaigns, including email marketing, social media, and the bank’s website.
Customer Engagement and Relationship Building:
-Develop initiatives that foster customer engagement, loyalty, and brand advocacy.
-Organize events, promotions, and sponsorships to create customer touchpoints and enhance customer experiences.
-Collaborate with the customer service team to ensure marketing initiatives align with customer needs.
Collaboration and Stakeholder Management:
-Work closely with internal stakeholders such as sales, product development, and customer service teams to support marketing initiatives.
-Manage relationships with external agencies and vendors involved in the execution of marketing campaigns.
Brand Management:
-Ensure consistency in the bank’s brand messaging and positioning across all marketing channels.
-Monitor brand reputation and work to build positive brand perception in the market.
Compliance and Regulatory Adherence:
-Ensure all marketing activities comply with relevant regulations and the bank’s internal policies.
-Stay updated on industry standards and legal requirements related to marketing practices in the financial services sector.
