Marketing Account Executive

Duties and Responsibilities

Key Responsibilities:
1. Brand Ambassador Management:
• Profile, recruit, and train brand ambassadors suitable for showcasing the FMCG brands.
• Set and communicate performance targets to brand ambassadors.
• Provide ongoing support, motivation, and performance feedback to ensure targets are met.
• Monitor and enforce the consistent wearing of the correct brand uniform to maintain a professional BRAND appearance.
• Conduct surprise field visits to ensure brand ambassadors are approaching clients effectively and communicating the brand message clearly and eloquently.
2. Sales Uplift and Activation:
• Develop and execute strategies to drive sales uplift during the brand promotion campaign.
• Manage activation stations to ensure they are clean, presentable, and aligned with brand standards.
• Monitor and evaluate the effectiveness of sales strategies, adjusting as needed.
3. Client Communication and Reporting:
• Compile and present weekly reports summarizing campaign progress and results to the client.
• Maintain regular communication with the client through daily updates via WhatsApp groups.
• Address client inquiries and concerns promptly and professionally.
4. Giveaways and Product Management:
• Plan and manage giveaways and always ensure that each team always sufficient supply.
• Monitor redemption of giveaways inline with the mechanic on the campaign strategy.
• Ensure that the redemption register is always maintained and has accurate records.
• Monitor stock levels and coordinate with the local sales team and the distributor to ensure product availability.
5. Market Research and Insights:
• Gather and analyze consumer behavior and market insights during the campaign and include valuable insights in the weekly client reports.
• Communicate insights to management to ensure we adapt strategies, improve engagement, and enhance the overall campaign effectiveness.
6. Penetration Strategy and Trader Listing:
• Contribute to the development of and implementation of product penetration strategies across the country.
• Work towards expanding the brand's presence by submitting a list of key traders and retailers to the client.
7. Team Leadership and Collaboration:
• Lead and motivate a diverse team of individuals to achieve campaign objectives.
• Collaborate with management to ensure flawless campaign landing and flawless execution throughout the campaign.
8. Cost Management:
• Manage campaign expense in line with approved budgets.
• Track expenses and ensure cost-effectiveness throughout the project.
9. Logistics and Activation Elements:
• Manage logistics to ensure timely delivery of giveaways to prevent shortages during the campaign.
• Coordinate the delivery of activation elements to ensure they reach activation sites promptly.