Digital Sales and Marketing Representative - Croco Group of Companies

Duties and Responsibilities

-Manage and coordinates the Digital Marketing and Design platforms, always maintaining brand guidelines and raise any concerns with the Business Unit Manager
-Develop and manage Digital Marketing plans and campaigns for the assigned brands with clear KPI’s in line with business needs and challenges.
-Manage content creation for Digital Marketing and Design activity platforms to augment the company’s presence in the market.
-Undertake daily administrative tasks to ensure the functionality and co-ordination of Digital Marketing and Design activities.
-Track and monitor Digital Marketing and Design budgets, updating spreadsheets, databases and inventories with statistical, financial and non-financial information.
-Manage organization’s digital platforms to optimize content for the website and channels such as Facebook, Twitter, Instagram, LinkedIn Email etc. to improve KPIs, likes, shares, tweets, etc.
-Monitor digital campaigns pacing and effectiveness to ensure campaign delivery
-Monitor and analyze social conversations to ensure optimal campaign performance
-Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
-Partner with sales to ensure marketing campaigns and events resonate with existing customers and prospects
-Create new leads, and thoroughly qualify leads & sales opportunities via digital advertising
-Establish and maintain consistent and positive external and internal relationships
-Actively monitor advertising in competing digital media to generate potential prospects for new business development
-Report weekly and monthly metrics to account executive and client