Reporting to the Marketing and Public Relations Executive, the incumbent is responsible for creation and execution of a digital marketing strategy and development of competing customer value propositions through digital products and services.
Duties and Responsibilities
-Delivers an effective content marketing strategy and secure feedback tailored to audience, brand and key institutional themes. -Develops and manages digital marketing campaigns. -Oversees digital campaign plans to ensure they are innovative, brand-led and effective. -Manages and reports on the online brand and product campaigns. -Improves the usability, design, content and conversion of the bank’s website. -Reviews new technologies and maintains interest in developments in digital marketing experience. -Leads the institution’s development, adoption and stewardship of social media. -Install and oversee social metrics to provide insight into social and content performance and brand empathy. -Manages relationships with third-party digital agencies and suppliers. -Ensures changes in legislation or regulations are implemented or observed.
Qualifications and Experience
-Degree in Marketing or equivalent. -Qualification in Graphic Designing.
SKILLS AND ATTRIBUTES: -At least 2 years’ experience in digital marketing. -Customer centric and innovative. -Techno-savvy and business acumen. -The position offers an attractive remuneration package commensurate with qualifications and experience.
How to Apply
Interested candidates should email detailed CVs and applications clearly indicating on the email subject heading the position being applied for, to [email protected] not later than 24 June 2024. POSB is an equal opportunity employer and female candidates are encouraged to apply.
