Digital Marketing Officer

Duties and Responsibilities

Responsibilities:
● Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Zimbabwean audience
● Paid campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
● Content Creation & Curation: Design and curate a localized social media content calendar
for Facebook and Instagram, ensuring daily posts that resonate with the local audience.
● Performance Analysis: Analyse and report on social media performance.
● Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.
● Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.
● Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and
opportunities for strategic improvement.
● Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for
potential collaborations to amplify our brand’s reach.