DIGITAL COMMUNICATIONS OFFICER – GWERU CAMPUS

Duties and Responsibilities

Digital Strategy and Channel Management
-Develop, implement, and manage the University’s overarching digital communications and marketing strategy across all relevant platforms.

Content Creation and Campaign Execution
-Create, curate, and schedule high-quality, platform-specific content, including written posts, graphics, video, and interactive media, to tell the MSU story.

Data Analysis and Performance Optimisation
-Monitor, analyse, and report on key digital performance metrics (web traffic, social engagement, conversion rates, campaign ROI) using tools like Google Analytics and social insights.

Community Management and Reputation Monitoring
-Proactively manage the University’s online community, responding to comments and messages in a timely and brand-appropriate manner.

*NB: Midlands State University is an equal opportunities employer. In promoting gender parity, female candidates are encouraged to apply.

Qualifications and Experience

-A degree in Digital Marketing, Communications or Media Studies
-A minimum of two years of hands-on experience in digital marketing
-Proven track record of managing social media accounts and digital campaigns
-A professional qualification in Digital Marketing/equivalent is an added advantage

KEY SKILLS AND COMPETENCIES
-In-depth knowledge of major social media platforms, CMS (e.g., WordPress), and email marketing tools (e.g., Mailchimp).
-Experience managing paid social media and PPC campaigns.
-Competence in using Google Analytics and social media insights to drive strategy.
-A solid understanding of search engine optimization, generative engine optimisation and marketing principles.
-Skills in creating engaging digital content, including basic graphic design (e.g., Canva) and video editing.

How to Apply

Applicants must submit copies of applications with the following: application letter, certified certificates, transcripts, copies of academic (‘O’ and ‘A’ level), national identification and curriculum vitae giving full details of names, place and date of birth, experience, present salary, date of availability, contact telephone number (s) and names and email addresses of three referees addressed to the Deputy Registrar – Human Resource

The application pack should be sent as a single merged pdf file to email address: [email protected].

Closing date for applications is 14 August 2026. Note that only shortlisted candidates will be communicated to.

Applicants should clearly state the post being applied for in the subject line. It should also be noted that non-adherence to any of the above instructions will automatically cause the application to be disqualified.

Click to Apply / View More Information