CRM and Direct Marketing Manager at Mukuru

Duties and Responsibilities

Responsible for customer journey mapping of direct marketing campaigns across all direct channels
Sound knowledge of customers segmentation and how to apply this to a customer growth strategy
Assigning customer target files to deals and creative together for personalised customer experience
Design and implement quality assurance on all work
Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs
Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar
Responsible for the set up and reporting of customer surveys
Report on campaign objectives laid out in the brief
Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication
Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
Managing trigger campaigns throughout the customer lifecycle to maximise sales.
A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective
Ensuring campaigns comply with current best practice and legal compliance
Identify target audience and opportunities to grow our direct marketing lists