Brand and Communication Manager

Duties and Responsibilities

1. Brand Strategy and Management:
• Develops and executes the brand strategy to enhance brand equity and market positioning.
• Ensures brand consistency across all internal and external touchpoints, including visual identity, messaging, and tone of voice.
• Conducts regular brand audits to evaluate performance and makes improvements.

2. Marketing Communication:
• Plans and manages integrated marketing communication campaigns, including digital, social media, print, and events.
• Develops and distributes press releases, newsletters, and other marketing materials.
• Collaborates with cross-functional teams to align marketing efforts with Company goals.

3. Public Relations and Media Management:
• Builds and maintains relationships with media outlets, journalists, and influencers.
• Oversees public relations campaigns to enhance the Company’s reputation and manages crisis communication effectively.
• Monitors media coverage and reports on key metrics.

4. Content Creation and Management:
• Supervises the creation of high-quality content, including blogs, videos, infographics, and other marketing assets.
• Develops story-telling approaches to communicate brand values effectively.

5. Market Research and Analysis:
• Conducts market research to understand consumer preferences, competitor strategies, and market trends.
• Analyzes campaign performance and provides actionable insights for optimization.

6. Team Leadership and Collaboration:
• Manages and mentors a team of marketing and communication professionals.
• Works closely with other departments such as sales, product, and design to ensure alignment.