You will: Lead and deliver marketing efforts designed to accelerate revenue, increase renewals or build awareness through an integrated go-to-market plan aligned to the initiative, product line, business unit and/or target account. Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey. Develops marketing plans from the ground up. Brings campaign elements and channels together for a cohesive go-to-market plan. Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus. Communicate and interact with multiple organisations across SAS, including product marketing, business unit, and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process. Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI. Leverage, enhance and (where applicable) adapt corporate marketing initiatives to be regionally appropriate and relevant in order to ensure the right message is delivered to the intended target audience. May proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe. What we’re looking for Sound knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen Solid understanding of business management and operations, including finance, revenue, pipeline principles Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with all audiences including senior leadership and executive Excellent analytical, organisational, and creative problem-solving skills Ability to work independently and lead a cross-functional team Good organisational, project management, and facilitation skills Demonstrated understanding of marketing communication concepts and expert proficiency in key internal and external software applications Ability to understand and translate complex technical information to internal and external audiences Solid analytical abilities and data-driven decision making You’re curious, passionate, authentic and accountable. These are our valuesthat influence everything we do