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Chief Storyteller
Posted in Arts
2 years ago
Description :
We are looking for a Chief Storyteller to bring our amazing stories to our rapidly growing audience. We have a huge impact in so many ways but are struggling to let our current donors and future donors know what we are doing on a regular basis.
Story Crafting
Uncovering, capturing, and building storytelling assets for our digital channels
Supporting leadership in using narrative to connect the organization’s past, present, and future
Overseeing and designing consistent messaging across all brand channels
Tailoring messaging for different audiences and strategic goals
Story Measuring
Optimizing key engagement metrics, such as views, clicks, shares, likes, etc.
Conducting qualitative testing with various internal and external audiences
Reporting on results to leadership, managers, board of directors, etc.
Key Requirements of the Chief Storyteller Role - In-depth understanding of:
A passion for story, narrative structure, and the creative arts
Digital and mobile marketing practices
A great eye for design
The courage to try things that have never been tried before
A deeply authentic approach to linking the personal and the professional
This role will involve trips to Africa a couple of times a year so the ideal person will need to open to large amounts of travel and being out of their comfort zone.
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