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Consumer Marketing Manager

Posted in

Vivo Energy

Job Type

Full Time

Location

Zimbabwe

Description :

Job Purpose:

it’s a regional panafrican role

-Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo energy Operating Units and export countries.

– Ensure integration across Consumer channels; Retail and B2C + integration with other consumer categories

-Coaches Marketing community through instilling the right capabilities and skills to manage Consumer’s satisfaction

Principal Accountabilities:

– Engaging and acquiring new customers using proven and successful techniques/approaches

– Working closely with Communication agency and leading innovative and profitable campaigns.

– Working closely with the rest of the Lubes marketing team and other Consumer categories to ensure a coordinated approach to marketing campaigns.

– Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks

– Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.

Required background:

– Previous experience as a consumer marketing manager would be a strong advantage.

– Passionate and driven marketing manager with up to date knowledge of latest marketing techniques.

-A minimum of 8 years marketing experience ideally in the FMCG sector

Functional Competences :

– Customer, trade partner and market understanding

– Consumer acquisition models

– Value proposition development and implementation

– Digital marketing

Leadership Competences :

–  Deliver results and deliver through others

– Lead self and others

– Maximize business opportunity by engaging Senior stakeholders

How to apply

TO APPLY CLICK here

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