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Consumer Marketing Manager
it’s a regional panafrican role
-Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo energy Operating Units and export countries.
– Ensure integration across Consumer channels; Retail and B2C + integration with other consumer categories
-Coaches Marketing community through instilling the right capabilities and skills to manage Consumer’s satisfaction
– Engaging and acquiring new customers using proven and successful techniques/approaches
– Working closely with Communication agency and leading innovative and profitable campaigns.
– Working closely with the rest of the Lubes marketing team and other Consumer categories to ensure a coordinated approach to marketing campaigns.
– Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks
– Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.
– Previous experience as a consumer marketing manager would be a strong advantage.
– Passionate and driven marketing manager with up to date knowledge of latest marketing techniques.
-A minimum of 8 years marketing experience ideally in the FMCG sector
Functional Competences :
– Customer, trade partner and market understanding
– Consumer acquisition models
– Value proposition development and implementation
– Digital marketing
Leadership Competences :
– Deliver results and deliver through others
– Lead self and others
– Maximize business opportunity by engaging Senior stakeholders
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