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Our History
A PRIVATE FAMILY-OWNED COMPANY
What makes MSC Cruises different from our competitors is that we are not a corporation, we are a family! The fact that we are a private family-owned company gives us a special and unique outlook on our staff and our business. When you enter our business, you enter a world of family seafaring tradition and excellence!
A family of seafarers
The Aponte family records date back to the seventeenth century and testify to its long and unbroken activity in an area with ancient seafaring traditions – the Sorrento Peninsula – which stretches out into the Tyrrhenian Sea, separating the Gulf of Naples from the Gulf of Salerno.
From Naples and Sorrento, the city and town of their origins, the Apontes dedicated themselves to maritime transport as ship owners and captains.
The first mention of them dates back to 1675. The solidity of this ship-owning family, with traditions that stretch back across the centuries, brings MSC Cruises the unique character of a company conceived on and for the sea.
Our Founder
Gianluigi Aponte was born in Sorrento, Italy, in 1940 into a family of ship owners who operated a fleet of sailing boats and then motor boats on the Mediterranean. This company (Navigazione Libera del Golfo, NLG) still operates today, running a fleet of fast ferries in the Bay of Naples.
He started his career as a captain in the family shipping company, NLG. Following a number of years in the banking industry, Gianluigi Aponte established the Mediterranean Shipping Company (MSC) in Brussels in 1970, subsequently moving it to Geneva in 1978. In 1988, the acquisition of the Italian cruise ship company Starlauro marked MSC’s entry into the cruise market and the birth of MSC Cruises.
Our Milestones
1988: Mr Aponte took over the 2 Lauro Cruises ships, retaining the company name (MSC-Starlauro) in honour of his mentor, and decided to continue operating the Achille Lauro
2003: Mr Vago is appointed CEO and led the beginning of MSC Cruises’ unprecedented and unrivalled expansion plan (12 ships in 10 years)
2009: For the first time, MSC Cruises welcomed more than 1 million guests a year aboard its fleet
2013: Christening of MSC Preziosa – the latest flagship in the MSC Cruises fleet – in Genoa
2013: Mr Vago is appointed Executive Chairman & Mr Onorato is appointed CEO
2014: Launch of the Renaissance Programme and announcement of expansion plans
2017 – 2027: Launch of the new industrial plan with the delivery of 3 classes of new ships, for a total of 13 new vessels
2019: Announcement of the order of 4 Luxury ships which will be delivered between 2023 and 2026
2020: Opening of MSC Marine Reserve Ocean Key
Our Values
As a family-owned business with a seafaring tradition that stretches back hundreds of years, it should come as no surprise that MSC Cruises’ company values are centred on being part of a family.
Loyalty, tradition and growth are values that are embedded deep in our culture and allow us to build a thriving work environment that supports success.
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